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How it started

Hello, my name is Jacqui and my love of stitching started during my childhood in England. I was bought up in a home full of colour, pattern and madly bright homespun crafts influenced by 2 ladies from the original ‘Make Do and Mend Generation’. My Grandma Dora and my Mum. Crafty things were everywhere in my life; my mum earned extra money working part time teaching crochet and also working in our local craft shop “Patricias”. This emporium of craft goodies was a treasure trove of sparkle and colour and it was there that I developed my addiction to fabrics and haberdashery.

Fast forward past a career in fashion to 2004. In my spare time, I created a collection of supersized handknits adorned with vintage brooches (it was quite the innovation in those days) .. we called it Granny Knits. I showed them to Selfridges who snapped them up and my crafty journey began.

supersize beginnings

The following year I happened upon some vintage textiles whilst on holiday in Palm Springs. Featuring mid century patterns using wool with punch needle and needlepoint techniques, they were vibrant and bonkers. I loved the bold but natural look of wool on canvas.

I adapted some supersize rug canvas I found and used a cross stitch to ensure coverage, my first pattern was a camper van which is still in the collection today.  My signature Supersize Stitches Style was born - a mash up of Cross Stitch and Tapestry (needlepoint) techniques. The Stitching caught the attention of the press and stitchers who wanted a speedy alternative... and so it began.

Over the past 10 years I have been lucky enough to write or contribute to over 10 books on crafts and business and also written and designed for a variety of magazines, with over 20 Magazine Covers featuring my work. In 2010 I was named one of the top 5 stitchers on the planet (as part of the craft revolution), as well as being lucky enough to win a few awards along the way.


Over the years our studio has developed a reputation for their multidisciplinary approach. Adding a modern spin to heritage techniques. From Paper Crafts to Movie Props, Crochet, Embroidery and Macrame we have provided creative spins to many projects.  

We love working on crafty commissions and partnerships and our studio has collaborated with brands like Marmite and the BBC to add a crafty spin to their campaigns. Jacqui also worked with Dame Jacqueline Wilson bringing crafts to life for her heroine Hetty Feather; we we also tasked with creating a modern sampler for the Royal Wedding in 2011.

Jacqui has held 2 gallery shows for her art work and regularly undertakes product consulting work at her studio.  

real wool lovers


WE LOVE WOOL. Jacqui is a wool advocate and has worked with this natural wonder fibre for many years from a local and global perspective from Yorkshire mills to the Merino of Australia & New Zealand..

We are based on the wild Welsh borders, surrounded by sheep and appreciate the journey from Field to Finish. The local industry has been in decline for many years and she has been working on research, lobbying and development projects in the sector since 2019. She sits on a Government panel working to protect and develop our heritage abundant resource.

We are passionate about modern crafts and design and work with heritage British components and local companies.  Everything we create has a British provinence, from the British wool in our cross stitch kits, to the classic British steel needles we use to sew. Even our bags are printed in our own farm based studio.  

We are Conscious Crafters and you can be assured of our heritage and we are still a small family business. 

We believe in CRAFTIVISM and using the gentle art of persuasion via the arts to provoke thought and conversation. We believe in MINDFUL benefits of craft.

Our practice is based in future facing heritage .. protecting our crafts, wool and artisan techniques whilst adding something new to engage and protect our crafts for the next generation.